AURA
Sensory packaging design and high-touch e-commerce experience for luxury botanical scents.
Aura creates small-batch botanical fragrances sourced from micro-climates worldwide. We crafted an intimate, tactile visual ecosystem combining textured amber glassware, velvet packaging, and a digital olfactory quiz that guides customers to their signature fragrance.
Redefining category expectations.
Selling high-end perfume online without the ability to smell requires intense sensory translation through visual and verbal resonance.
Disciplined reduction and craft.
Rich macro photography, tactile sound design, and poetic editorial storytelling that evoke memory, atmosphere, and temperature.
Fig 01 — Heavy crystal bottle and frosted amber droplet packaging on crushed black velvet.
Fig 02 — Editorial studio study with formulation notebooks and raw extract botanicals.
The Delivery Framework
Extensive studio shoot capturing refraction, velvet sheen, and amber liquid density under directional spotlighting.
Results & Recognition
First run of 10,000 bottles sold out in 19 hours; 68% repeat purchase rate within 90 days.