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Brand Identity·2025

FORMA

Monolithic identity and physical-to-digital design system for an avant-garde architectural collective.

ClientForma Labs
DisciplineBrand Identity
Year2025
Live ReferenceVisit Platform
FORMA
Overview & Context

Forma Labs operates at the intersection of bio-materials, parametric architecture, and public sculpture. Astra devised an organic yet rigorous visual grammar spanning printed monographs, digital archives, and physical environmental signage.

01 // The Challenge

Redefining category expectations.

Balancing the visceral tactility of raw physical stone and concrete with the speed and precision of digital architectural documentation.

02 // The Strategy

Disciplined reduction and craft.

We utilized stark editorial typography, extreme negative space, and custom monochrome duotone color mappings that highlight material grain and light falloff.

[ Visual Documentation & Exhibits ]
Monumental limestone and basalt installation documented at the Venice Biennale.

Fig 01 — Monumental limestone and basalt installation documented at the Venice Biennale.

Explorations in translucent architectural acrylic and spatial proportion.

Fig 02 — Explorations in translucent architectural acrylic and spatial proportion.

Engineering & Execution

The Delivery Framework

Field documentation in Milan and Zurich followed by iterative typographic typesetting using bespoke geometric grotesque glyphs.

Technology Stack:
Next.jsTypeScriptTailwind CSSFramer MotionSupabase
Measurable Impact

Results & Recognition

Acclaimed by Domus and Architectural Digest; identity adopted across 12 international galleries.