VERTEX
Global digital reveal platform and digital cockpit identity for ultra-luxury electric performance.
Vertex approached Astra to reimagine the digital luxury automotive journey. From the cinematic web unveil to the real-time in-car infotainment telemetry, we crafted an uncompromising brand world that radiates raw precision, monolithic poise, and aerodynamic serenity.
Redefining category expectations.
High-net-worth EV buyers demand more than spec sheets; they crave an emotional luxury ritual that feels as bespoke as a hand-stitched interior.
Disciplined reduction and craft.
We merged brutalist architectural photography with low-latency WebGL car configurators and sound-designed micro-interactions to create a hypnotic digital showroom.
Fig 01 — Overhead architectural perspective revealing the carbon aerodynamic contours.
Fig 02 — Dynamic powertrain visualization rendered at 120 FPS.
“The digital reveal exceeded every benchmark. Over $280M in verified reservations were booked within the first 48 hours of launch.”
Julian Moreau, Chief Brand Officer, Vertex Motors
The Delivery Framework
Collaborated directly with Vertex automotive engineers to ingest CAD assets into lightweight real-time models with realistic ray-marched carbon fiber textures.
Results & Recognition
4.8M global livestream attendees, 3.2x increase in digital test drive reservations, and winner of the Digital Design of the Year award.